Case Study 6 (Parenting Niche): Month on-Month Growth by 500% 15,000+ Monthly Traffic Within 3 Months
Summary:
This website is in the parenting niche, which is notoriously difficult to scale up due to keywords with extremely high search difficulty. The website has good fundamentals and was built on an expired domain that was a like-for-like perfect match.
After creating a test batch of articles and closely monitoring the results we found an extremely lucrative SILO that we scaled up with efficient and tactical internal linking
This led to an explosion in traffic which increased by over 500% each month (and is still climbing)
Traffic Growth – 15,000+ Monthly Sessions in less than 3 months.
Revenue Growth – 250% increase
Main Objectives:
Increase organic sessions by creating TOPICALLY relevant articles and interlinking them to main pillar posts. This approach focused primarily on informational content with a listicle-type layout.
We fine-tuned the SOPs for the content team which led to an even smarter allocation of our content budget. We also, checkered data from GA4 and GSC to double down on the sub-SILO content that was performing better than others.
This ensured we could compete for higher competition keywords as we proved to google our relevancy through topical clusters.
Easy Wins:
Increased income by adding display ads
Continued Growth Strategy:
We intend to reinvest revenue into building out the topical silo even more. We will look to maximise all of the keywords in this silo before we move to another one.
