Case Study 1 – Pet Niche


This is a website in the Pet niche. This is a starter site built on a new domain, so the main goal was to grow traffic as fast as possible.

Traffic Growth – 100 Daily Sessions to 1000 Daily sessions (900% increase)

Revenue Growth – 500%

Main Objectives:

We increased organic sessions by doing in-depth keyword research for low difficulty informational keywords. We focused on a content plan that delivered 30+ new articles per month and interlinked all new posts to form new content silo’s.

We started simple link building campaigns and built out social profile accounts.

Easy Wins:

Added display ads as soon as possible to start bringing in revenue.

Continued Growth Strategy:

We intend to continue building out the content plan to grow the daily sessions. We are also implementing a new keyword strategy that focuses on commercial posts.

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